Anyone using a phone to look for stuff on the internet isn’t going to wait around for a slow-loading site. That means the faster your site is, the more likely Google is to reward you with strong organic rankings. Using your vertical-specific keyword research, write or rewrite your meta tags, making sure to optimize them for the keywords that will help them show up in search. Ancillary keywords should, if possible, be used in H2s and in body copy.
- It’s essential to assess your requirements and compare features before choosing the right tool for your needs.
- Instead, digital marketers should rely on trusted technical SEO audit tools to help identify and resolve the most important website issues that can negatively impact search rankings.
- With a reputation for client satisfaction, WebFX provides proven — and trusted — SEO audits and implementations.
- Our search engine optimization services are comprehensive, looking at all aspects of your webpages such as keyword usage, loading times and friendliness on mobile devices.
- Google typically handles crawling efficiently for smaller websites.
It’s a strategy, and one that’s helped businesses grow their companies, enter new markets, and energize their local economies. That’s why WebFX’s SEO audit services provide a recommended SEO strategy, offering guidance on what SEO Anomaly to do after fixing your SEO issues. Get a quick overview of your sites load speed, and uptime with built-in automation tools. Website monitoring and site load speed features offer a one-step tool to create automation processes for specific time intervals.
Issues with alt text
Does the meta description provide a compelling summary or call-to-action? While meta descriptions don’t directly affect ranking, a well-written one can boost your CTR, which is a positive signal. During an audit, I sometimes find, for example, product pages all having a default description like “Buy Product from Store” with no unique value. Adding specifics about features or benefits can make those listings more enticing on the SERP. A content audit examines your website’s content, which can range from service pages to blog posts. A few features examined include the optimization of your site’s images and title tags, as well as the keywords targeted on each webpage.
We sorted through the site to figure out which pages were actually useful and which ones were just clutter. Instead of scrapping everything, we decided to consolidate the information. A Google penalty can be disastrous, but if you’re in the same situation, don’t panic. Make sure you always follow the best link-building practices to avoid such issues. Go through all your SEO issues in the All issues overview report. Each issue is properly categorized, shows its importance and tells you how many pages are affected by it.
Share Your Performance
They’re usually quite specific about what the penalty is about, and you have to prioritize to fix it immediately. Often, it’s a suspicious backlink, but other times, it’s not a fair penalty. When I started working on the website, I noticed the website traffic was going down rapidly, which alarmed me to run a quick penalty audit. Compare your audit results between crawls to track your progress.
Ready to Pick Your SEO Audit Tool?
Finally, there’s GT Metrix, another handy technical analytics tool. With it, we can analyze which pages of your website are slow, figure out why they’re slow, and make recommendations so you can make them faster. ScreamingFrog is best known for its use as an SEO website crawler. It mimics the actions of Google spiders, crawling and analyzing your website so we can better understand it from a technical perspective. Moz has many SEO tools that we use to analyze your website and its SEO standing. With Ahrefs, we can audit your entire website, analyzing its technical performance compared to your competition.